Consumers need to pay more for custom masks because of the rising cost, according to a new study.
The new research by consulting firm NPD Group says the cost of a custom made mask has doubled since 2000.
“Customers are demanding the most advanced masks available,” said Brian L. Riesman, vice president of consumer research at NPD.
“But we see a trend where consumers are increasingly going to the point where they’re paying more for an extra layer of protection.”
In recent years, consumers have been clamoring for custom-made masks, which come in a variety of sizes and styles, to keep from catching the flu.
The most expensive masks cost more than $200,000 and are typically made of nylon, acrylic, leather, polyester, and synthetic materials.
The NPD study says the average price of a face mask with custom colors rose by 5% in the first half of 2018, to $5,000, up from $2,500 in the same period a year earlier.
Roles in the U.S. for custom makeups are still limited, though, according the study.
NPD also says that in 2016, the average number of masks per person rose to 10.6, up 4% from 9.6 masks per capita in 2015.
In the U: States with the most custom make-ups In the United States, the number of custom masks sold rose from 1.5 million in 2016 to 1.7 million in 2017.
That’s up from 1 million masks sold in 2015, according NPD’s study.
In California, the U., and in most states in Europe, the most popular mask for flu prevention has been a traditional mask.
In 2016, about 14% of Americans bought a mask for their flu.
But that percentage is expected to rise to 25% by 2025, according Riesmen.
That would translate to about 5.5 billion custom masks, or roughly 8% of the total mask market.
The study also found that the popularity of custom make ups has been on the rise in the last few years.
About 13% of consumers in the United Kingdom bought a custom make up in 2016.
That figure has jumped to 28% by 2021, according a separate NPD survey of about 1,000 consumers.
That jump could be partly because the popularity has increased in Europe as well, which is experiencing its own resurgence of flu, according research from research firm The Economist Intelligence Unit.
That could lead to more people choosing to purchase custom masks.
Consumers will pay more if they want to protect their noses, mouths, and eyes against the coronavirus.
They will also be more likely to buy masks with custom labels and to get the best price, Riesmans study said.
But Riesmas says the trend isn’t likely to change anytime soon.
“We have to keep the cost high, but consumers are not going to go back to buying a normal mask,” Riesmands said.
“It will still be the same mask.”