Fitbit is partnering with former Apple executive David Marcus to create its own fitness tracking service, according to a person familiar with the matter.
Marcus, who led the iPhone maker for a decade, will lead Fitbit’s fitness and nutrition business, the person said, asking not to be identified because the agreement isn’t public.
Fitbit will be an independent company, the company said in a statement.
The person wasn’t authorized to discuss the deal publicly and spoke on condition of anonymity.
Marcus has been Apple’s CEO since 2015.
The new venture will focus on product design, marketing and other products and services, the Fitbit person said.
Fitbits will have a headquarters in San Francisco and will be based in the U.S., according to the person.
The Fitbit partnership is expected to be announced in the next two weeks, according the person, who didn’t want to be named because the terms of the agreement aren’t public yet.
FitBit, based in San Diego, offers wearable fitness tracking devices that track activity and track workouts.
In a blog post last week, Marcus said the company is working on the “first step” toward creating a standalone fitness tracking company.
It is unclear if Fitbit plans to start a standalone company as well.
The company is building a standalone device that will connect to Fitbit fitness tracking services, which will include fitness apps like Jawbone UP and Fitbit.
The devices will be “similar in functionality and functionality capabilities to Fitbits current devices,” the Fitbits blog post said.
The first Fitbit product to be released after Marcus’s departure will be a wristband, the blog post noted.
Marcus was a member of Apple’s board of directors from 2009 to 2016 and served as CEO of the company from 2011 to 2016.
Marcus left Apple in July 2017, just days after it announced a major reorganization and restructuring plan, which he said could result in layoffs and cost savings.